20:20 Media & Analytics

We are 20:20 Media & Analytics

The UK search market is worth £1986.97 million or 59.38% of all digital spend. Tomorrow, both those numbers will be bigger.

It’s why we have 50 significant figures of our own, all dedicated to Search Engine Marketing and multichannel analytics. And our numbers are bigger too.

By combining proprietary data techniques and unique Paid Search insight, we’ve created Digital Brain: Search –the last word on the Last Click Wins model.

It allows you to give a finite value to every search interaction on the journey to purchase, to know the real relationship between keywords and to bid the optimal price in the Google word auction.

What does this all add up to? In round numbers, up to 30% improved search ROI.

Big numbers too when it comes to multichannel analytics. Our 2 tetrabyte database allows us to factor in media variables like channel, publisher, display, format, seasonality, day of the week, time of the day, for any and every online campaign. All of which equals lower risk, higher ROI. Around 20:1 averaged across our clients. Go figure.